Gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair.

Pureology Strength Cure Shampoo fortifies and repairs damaged, color-treated hair with key ingredients Keravis and Astaxanthin and a signature aromatherapy blend of Raspberry, Peach, and Water Flowers.

Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

Benefits

• Fortifying formula helps heal hair for the perfect balance of strength and velvety softness with extraordinary color protection

• ZeroSulfate®, 100% Vegan Formula

• Aromatherapy blend of Raspberry, Peach, and Water Flowers

Don’t forget the Liter Pump for easy dispensing of shampoo and conditioner in liter size.

How To Use

Apply a dime-sized amount to freshly shampooed hair, focusing on the midlengths and ends. Using your fingers, gently massage through hair. Wait 1-2 minutes. Rinse.

For best results, shampoo with Strength Cure Shampoo and follow Conditioner with Miracle Filler Treatment.