Rich-lather purple shampoo that tones and fortifies brassy, damaged and lightened hair.

Pureology Strength Cure Blonde Shampoo tones and fortifies brassy, damaged and lightened hair with key ingredients Keravis, Astaxanthin, and Purple Orchid toning pigments and a signature aromatherapy blend of Pear, Rose, and Sandalwood.

Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

Benefits

• Toning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color

• ZeroSulfate®, 100% Vegan Formula

• Aromatherapy blend of Pear, Rose, and Sandalwood

Don’t forget the Liter Pump for easy dispensing of shampoo and conditioner in liter size.

How To Use

Apply a quarter-sized amount of the purple shampoo to the scalp area of wet hair and lather. Wait 1-5 minutes (see chart below). Rinse and repeat if necessary. Follow with the Strength Cure Blonde Conditioner. Apply to clean, damp hair. Massage gently into hair and scalp. Wait 1-5 minutes (see chart below). Rinse. In case of contact with eyes, rinse them immediately. Follow with Strength Cure Superfood Treatment for ultimate soft, touchable hair.

Warm Blondes: Wait 1-3 minutes before rinsing
Neutral Blondes: Wait 3-5 minutes before rinsing
Cool Blondes: Wait 5-15 minutes before rinsing