Lightweight shampoo that enhances volume and restores movement to flat, fine, color-treated hair.

Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.

Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

Benefits

• Body-boosting formula infuses hair with airy movement, fullness and extraordinary color protection

• ZeroSulfate®, 100% Vegan Formula

• Aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood

Don’t forget the Liter Pump for easy dispensing of shampoo and conditioner in liter size.

How To Use

Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. For best results, shampoo with Pure Volume Shampoo, and follow Conditioner with Color Fanatic Multi-Tasking Leave-In Spray and Style + Protect Instant Levitation Mist.