Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.

Pureology Hydrate Shampoo deeply hydrates normal to thick dry, color-treated hair with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavender, Bergamot, and Patchouli.

Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff.

Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

Benefits

• Thirst-quenching formula provides superior moisture, touchable softness and extraordinary color protection

• Gently cleanses with rich lather

• ZeroSulfate®, 100% Vegan Formula

• Aromatherapy blend of Lavender, Bergamot, and Patchouli

Don’t forget the Liter Pump for easy dispensing of shampoo and conditioner in liter size.

How To Use

Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.

Follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray for best results.